See before and after here.
Counterterroism Blog has the full story...
“We are in a battle, and that more than half of this battle is taking place in the battlefield of the media. And that we are in a media battle in a race for the hearts and minds of our Ummah.” - Ayman al-Zawahiri, in a letter to Abu Musab al-Zarqawi
"Ayman al-Zawahiri's words do not only apply to his al-Qaeda and affiliated groups, but to all terrorist organizations. Terrorists do not employ terror tactics because of their military strength, but because of their military weaknesses; they have no hope of defeating modern militaries on the conventional battlefield. They seek to strike at the strategic weakness of democratic states: public opinion. They seek to erode the public's will to fight terror groups. Terrorist organizations skillfully manipulate the media to propagate their message. And in some instances, the terrorists have willing accomplices within the media. The current war between Israel and Hezbollah provides examples of both media manipulation and accommodation."